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We help the brands, publishers and agencies of tomorrow seize the opportunities of today.

About Us

We ARE not a consultancy

No, really.

Our friends The Consultants love decks and telling you what you should do to help your business. We aren't that—we actually help you do it.

We start by analyzing your business from the bottom up to identify the best ways to unlock untapped growth and potential.

Whether you’re a media company that needs to reach a larger audience, a brand that wants to understand how to publish and operate like a media company, or an agency that needs help connecting with the right clients—we are the partner for you.

We help great brands grow when growth is needed most. We're talking about the inflection point all companies experience. That chapter in their story. We do this by applying decades of brand and media co. experience from hypergrowth startups, buzzy DTC brands, non-profits, to sprawling multi-national enterprises.

We do this through cultural, business and data immersion; tactical strategy development; execution; and rapid iteration–we do it all because we’ve learned to do it all for great brands like VICE, National Geographic, Harry’s, Vox Media, Parley for the Oceans, Complex and for programs with Intel, AB InBev, Unilever, and AT&T, to name a few.

And we've already started helping a handful of those shaping culture today and tomorrow...

THE TEAM
Erik Lavoie
is the
Commercial Guy
IS NO LONGER THIS YOUNG
Erik was a Partner at VICE and Chief Growth Officer of VIRTUE Worldwide for 25 years he was responsible for the expansion of their creative agency business, expansion of the media business throughout the LatAm, APAC and the EU as well as the launching of the Global Partner Team within VICE. He also likes to bike, eat and travel. In that order.
Jonathan Hunt
is the
Audience Guy
IS NO LONGER MAD AT ROTARY PHONES
Jonathan has led the marketing and customer growth strategies for media brands like VICE, Vox Media, National Geographic and Complex Networks for 15+ years. His expertise spans all stages of the marketing funnel and large-scale marketing campaigns across digital, experiential, linear and VOD, subscriptions, social and commerce.
Gerhard Stochl
is the
Creative Guy
IS NO LONGER DROPPING ACID
Gerhard is an award-winning creative leader with more than two decades of experience across the United States, Europe and Asia. Following almost a decade in senior leadership roles at VICE and serving as Managing Director at Parley for the Oceans, he led comms, partnerships and socials at personal care brand Harry’s.
SOME OF OUR PARTNERS-IN-GROWTH
WHAT WE DO
Content Growth
Creative development, content strategy and talent identification that is driven by equal parts data, your brand and your business objectives.


Audience Growth
Everything from data and research strategy, platform development, site and video SEO, paid media and marketing funnel optimization, PR, go-to-market and more—all customized to your growth goals.
Commercial Growth
Developing creative concepts, activation plans and sales packages that allow us to engage our network of brands, agencies and distribution partners. The ultimate goal being to generate new business opportunities and net-new revenue.